and i

The term 'classic with a twist' is often used quite lazily to describe a British re-interpretation of menswear basics. and i is a London based label that aims to change that. It produces classic items of clothing injected with a bit of fun. Whether it is tee shirts with built in mittens doubling as pockets or razor sharp tailoring mixed with luxurious fabrics and incredible attention to detail.

The production is highly scrutinised to ensure that no two garments are alike. The designers Mark Budd and Quoc Pham have been tipped by Menswear expert Way Perry, GQ, Arena, Dazed and Confused and everyone else in between as a label that is headed for the top Whats more they are exclusive to Daniel Jenkins on the internet. To say the label is cult is an understatement. Recent press includes pieces in Dazed, Refinery29, Independent, GQ, Telegraph, Man about town, Fantastic Man, Arena, Esquire just to name a few... Our blog section has more press about the label.